Beauty and Cosmetics

Achieving Growth with Google Ads and SEO

Project Overview

A well-known beauty brand wanted to improve its digital presence and attract more customers. The business had trouble getting organic traffic getting people to interact with it on social media and limited online visibility. Our plan was to use SEO and social media marketing to make more people aware of their business and get more people to visit interact with and get their services.

Project Highlights

Improved website rankings with in-depth keyword research.
Created a social media strategy to boost audience and interaction.
Created SEO-friendly and high-quality content for organic traffic.
Increased brand visibility and customer engagement through social media advertising.

Challenge

The brand has low organic traffic and search engine rankings.
Low interaction and no content plan afflicted social media.
Beauty business competition made it difficult to stand out online.
For effective audience engagement the brand needs a strong digital presence.

Solution

Improved search rankings through on-page and off-page SEO.
Increased website visibility with meta tags, backlinks, and content optimisation.
Developed compelling social media posts, stories and influencer collaborations.
Used targeted social media ads to convert clients.

Website Impressions

8.29K

Rising from 538

New Users

4.3K

Increase from 359

Average Positioning

74.5

Improve from 12.2

Website Clicks Monthly

40K

1.8K

New High-Quality Backlinks Acquired

75%

Increase in Organic Revenue

322

Keywords in Top 3

656

Keywords in Top 10

We’re also experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as a tool for retention of customers.

Visual Results.