Luxury Watches
Project Overview
When it comes to high-end watches, it's important to stand out online. A preowned Rolex dealer wanted to get more attention, attract buyers of high-end watches, and boost sales. Even though the dealer sold real expensive watches, it was hard for them to attract high-net-worth buyers. We helped build a strong online footprint and boost business growth through smart SEO, social media marketing, and a website redesign.
Project Highlights
- Used SEO and social media to boost visibility.
- Improved website search results, user experience and responsiveness.
- Created content for luxury watch fans and buyers.
- Increased brand awareness, traffic and sales conversions.
Challenge
- Low website visibility led to minimal organic traffic and brand awareness.
- Weak social media presence caused low engagement and audience interaction.
- Competing with strong brands made it hard to attract buyers.
- No SEO strategy prevented ranking on search engines for watches.
- Struggled to get target customers to visit and buy online.
Solution
- Improved SEO with better keywords, technical fixes, and strong content.
- Highlighted watches, customer stories, and expert tips on social media.
- Partnered with influencers to boost brand awareness.
- Redesigned the website for better navigation, mobile experience, and more leads.
Website Impressions
144K
Rising from 24.3K
New Users
8K
Increase from 1.5K
Average Positioning
59.1
Improve from 27.9
Website Clicks Monthly
105
Increase in Click-Through Rate (CTR)
55%
Increase in Organic Revenue
270
Keywords in Top 3
630
Keywords in Top 10
Pay Per Click (PPC)
Cost/Con
$2.97
Reduced from $22 to $2.97
$375,865
ROAS
+155%
Conversions Rate
+$652,000.00 in Online Purchases
71.8%
Increase in Website Clicks
52.76%
Increase in Impressions
21.5M
Impressions
12K
Phone Calls
8k
Purchases/Sales
237K
Clicks
140
Campaigns
264
Ad Groups
4K
Keywords
Social Media
14K
Website Clicks
6K
IG Profile Visit
3.30%
CTR (Profile Visit)
4.08%
CTR (all)
150K
Impressions
60K
Reach
140K
Views
12K
Clicks
281
Conversions
21K
Engagement
$0.29
CPC
14K
Website Clicks
6K
IG Profile Visit
3.30%
CTR (Profile Visit)
4.08%
CTR (all)
150K
Impressions
60k
Reach
140K
Views
12K
Clicks
281
Conversions
21K
Engagement
$0.29
CPC
We’re also experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as a tool for retention of customers.
Visual Results.
The ResultÂ
- 225% Increase in Website Impressions rising from 40K to 130K monthly
- 45% Increase in Click-Through Rate (CTR)
- 20% Increase in Organic Revenue
- 40% Decrease in Bounce Rate indicating improved relevance and user experience
- Returning Visitors Increased by 15% showcasing sustained audience interest
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