Beauty and Cosmetics
Achieving Growth with Google Ads and SEO
Project Overview
A well-known beauty brand wanted to improve its digital presence and attract more customers. The business had trouble getting organic traffic getting people to interact with it on social media and limited online visibility. Our plan was to use SEO and social media marketing to make more people aware of their business and get more people to visit interact with and get their services.
Project Highlights
- Improved website rankings with in-depth keyword research.
- Created a social media strategy to boost audience and interaction.
- Created SEO-friendly and high-quality content for organic traffic.
- Increased brand visibility and customer engagement through social media advertising.
Challenge
- The brand has low organic traffic and search engine rankings.
- Low interaction and no content plan afflicted social media.
- Beauty business competition made it difficult to stand out online.
- For effective audience engagement the brand needs a strong digital presence.
Solution
- Improved search rankings through on-page and off-page SEO.
- Increased website visibility with meta tags, backlinks, and content optimisation.
- Developed compelling social media posts, stories and influencer collaborations.
- Used targeted social media ads to convert clients.
Social Media $752
ROAS: $6000
885
Website Clicks
611
IG Profile Visit
3.84%
CTR (Profile Visit)
2.37%
CTR (all)
59,877
Impressions
29,161
Reach
63,244
Views
1,420
Clicks
106
Conversions
5,872
Engagement
$0.85
CPC
285
KPI (no. appointments)
885
Website Clicks
611
IG Profile Visit
3.84%
CTR (Profile Visit)
2.37%
CTR (all)
59,877
Impressions
29,161
Reach
63,244
Views
1,420
Clicks
106
Conversions
5,872
Engagement
$0.85
CPC
285
KPI (no. appointments)
Website Impressions
5.29K
Rising from 538
New Users
1.3K
Increase from 359
Average Positioning
44.5
Improve from 12.2
Website Clicks Monthly
100
New High-Quality Backlinks Acquired
75%
Increase in Organic Revenue
22
Keywords in Top 3
56
Keywords in Top 10
We’re also experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as a tool for retention of customers.
Visual Results.
The ResultÂ
- SEO improvements increased organic traffic by 110% in six months.
- Increased social media engagement by 90%, raising brand exposure.
- Increased brand social media following by 70%, boosting online presence.
- Higher conversion rates boost sales and client retention.
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Ready to work with a team that lives and breathes scaling profitably for your brand