Luxury Watches
Project Overview
When it comes to high-end watches, it's important to stand out online. A preowned Rolex dealer wanted to get more attention, attract buyers of high-end watches, and boost sales. Even though the dealer sold real expensive watches, it was hard for them to attract high-net-worth buyers. We helped build a strong online footprint and boost business growth through smart SEO, social media marketing, and a website redesign.
Project Highlights
- Used SEO and social media to boost visibility.
- Improved website search results, user experience and responsiveness.
- Created content for luxury watch fans and buyers.
- Increased brand awareness, traffic and sales conversions.
Challenge
- Low website visibility led to minimal organic traffic and brand awareness.
- Weak social media presence caused low engagement and audience interaction.
- Competing with strong brands made it hard to attract buyers.
- No SEO strategy prevented ranking on search engines for watches.
- Struggled to get target customers to visit and buy online.
Solution
- Improved SEO with better keywords, technical fixes, and strong content.
- Highlighted watches, customer stories, and expert tips on social media.
- Partnered with influencers to boost brand awareness.
- Redesigned the website for better navigation, mobile experience, and more leads.
Google Ads: $2.05k
ROAS: $1,57,000
Website Clicks
10,000
60% Increase In Website Clicks
Impressions
1,13,000
90% Increase In Impressions
Total Leads
3,185
Conversions: 150% increase
Cost Per Lead
$0.65/Lead
Cost per Lead reduced from $4.65 to $0.65
Social Media $1,640
ROAS: $5,248
2,867
Website Clicks
1,662
IG Profile Visit
3.30%
CTR (Profile Visit)
4.08%
CTR (all)
137,771
Impressions
54,225
Reach
137,346
Views
5,615
Clicks
81
Conversions
10,482
Engagement
$0.29
CPC
14K
Website Clicks
6K
IG Profile Visit
3.30%
CTR (Profile Visit)
4.08%
CTR (all)
150K
Impressions
60k
Reach
140K
Views
12K
Clicks
281
Conversions
21K
Engagement
$0.29
CPC
Website Impressions
144k
Rising from 24.3k
New Users
6.2k
Increase from 1.5k
Average Positioning
29.1
Improve from 27.9
Website Clicks Monthly
105
Increase in Click-Through Rate (CTR)
55%
Increase in Organic Revenue
32
Keywords in Top 3
112
Keywords in Top 10
We’re also experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as a tool for retention of customers.
Visual Results.
The Result
- 225% Increase in Website Impressions rising from 40K to 130K monthly
- 45% Increase in Click-Through Rate (CTR)
- 20% Increase in Organic Revenue
- 40% Decrease in Bounce Rate indicating improved relevance and user experience
- Returning Visitors Increased by 15% showcasing sustained audience interest
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