Jewelry
Achieving Growth with Google Ads and SEO
Project Overview
One of our clients offers high-quality tires and wheels at affordable prices. They had problems with ads that didn't work well and weren't easy to see. We worked on improving their Google Ads campaigns and SEO plans so they wasted less money, gained better customers, and achieved long-term growth in paid and organic channels.
Project Highlights
- Improved ad performance, reduced waste and increased efficiency.
- Customer acquisition costs reduced by 60%, making marketing more profitable.
- Better ads attracted more visitors, increasing store engagement
- Crown Jewels increased New Mexico client engagement with a well-planned campaign.
Challenge
- Many leads were not serious buyers, which made marketing efforts less effective.
- Inefficient ad spending led to wasted money and higher overall costs.
- Without jewelry-specific keywords, ads couldn't reach the right audience.
- The company wanted to expand in New Mexico but had no plan.
Solution
- We targeted the best marketing channels to maximize their ad budget.
- Keywords related to jewelry were included to increase website traffic.
- Their New Mexico expansion was made possible with a targeted effort.
- Ad targeting improved sales conversions and engagement by ensuring leads were interested.
Website Impressions
297k
Rising from 213k
New Users
22k
Increase from 18k
Average Positioning
16.9
Improve from 32.9
Website Clicks Monthly
983
New High-Quality Backlinks Acquired
60%
Increase in Organic Revenue
85
Keywords in Top 3
189
Keywords in Top 10
Pay Per Click (PPC)
Google ADS Budget: $21.3k
Cost/Con
$2.7
Reduced from $22 to $2.7
Impressions
2,640,087
Website Visitors
49,903
TOTAL LEADS
7,849
ROAS
Return On Advertising Spend
$533,205
(Lead Value=$250/lead approx.)
4,772
Engagements
2,100
Phone Calls
1,821
Store’s walk n
3,928
Directions
20
Campaigns
52
Ad Groups
500
Keywords
Social Media
159
Website Clicks
960
IG Profile Visit
2.91%
CTR (Profile Visit)
2.80%
CTR (All)
266,779
Impressions
75,718
Reach
195,940
Views
1,415
Clicks
8.9
ROAS
31
Conversions
14,656
Engagement
$1.10
CPC
159
Website Clicks
960
IG Profile Visit
2.91%
CTR (Profile Visit)
2.80%
CTR (All)
266,779
Impressions
75,718
Reach
195,940
Views
1,415
Clicks
8.9
ROAS
31
Conversions
14,656
Engagement
$1.10
CPC
We’re also experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as a tool for retention of customers.
Visual Results.
The ResultÂ
- More relevant visitors led to better store engagement and increased overall sales.
- Customer acquisition costs were reduced by 60%, significantly improving profits.
- The business successfully expanded its presence and brand reach in its area.
- Stronger online targeting and better keyword use attracted the right customers, boosting performance.
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Ready to work with a team that lives and breathes scaling profitably for your brand