Fitness
Achieving Growth with Google Ads and SEO
Project Overview
A fitness brand wanted to improve its online presence and get more website visitors. The goal was to rank higher on search engines and increase memberships. We used keyword research technical SEO and local search strategies.
Project Highlights
- Found the best fitness-related keywords
- Improved website structure for better search visibility
- Created high-quality content on fitness and wellness
- Used local SEO to reach more people in specific areas
Challenge
- Low website traffic due to poor keyword use
- High competition in the fitness industry
- Website content and technical issues affected search rankings
- Limited local SEO reduced visibility in regional searches
Solution
- Used on-page and off-page SEO strategies
- Optimized page titles descriptions and website data
- Built strong backlinks to increase website authority
- Improved local SEO with Google My Business and business listings
Google Ads: $32K
ROAS: $256,000
WEBSITE CLICKS
128K
71.8% Increase In Website Clicks
IMPRESSIONS
3,200,00
90% Increase In Impressions
TOTAL LEADS
4,476
Conversions: 672.8% increase
COST PER LEAD
$7.1/Lead
Cost per Lead reduced from $20 to $7.1
Website Impressions
283k
Rising from 74k
New Users
20k
Increase from 8.5k
Average Positioning
29.9
Improve from 22.7
Website Clicks Monthly
1.78k
New High-Quality Backlinks Acquired
60%
Increase in Organic Revenue
543
Keywords in Top 3
2,129
Keywords in Top 10
We’re also experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as a tool for retention of customers.
Visual Results.
The ResultÂ
- Organic traffic grew by 60 percent in six months.
- Website clicks reached 48.6K per month
- Website impressions increased from 74K to 283K
- New users grew from 8.5K to 20.2K
- Average search ranking improved from position 29.9 to 22.7
- Acquired 1.78K new high-quality backlinks totaling 11.5K
- 543 keywords ranked in the top 3 search results
- 2,129 keywords ranked in the top 10 search results
- Local search improvements led to more gym memberships
- Better brand authority with useful SEO-friendly content
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