Restaurant Business
Achieving Growth with Google Ads and SEO
Project Overview
A well-known restaurant wanted to get more customers and more online orders. The company had trouble with low social media engagement and visibility. To get more people to know about their business we focused on social media marketing and pay-per-click (PPC) campaigns. The goal was to get more people to come in and get online bookings and delivery orders.
Project Highlights
- Made interesting posts for social media, like high-quality photos and videos
- Launched targeted PPC ads to reach possible customers in certain places
- Used advertising and limited-time deals to increase site engagement.
- Used retargeting ads to turn people who visited their website into regular customers
Challenge
- Low social media engagement and lack of effective advertising strategy
- It was hard to stand out and get new customers because of the high competition.
- Fewer bookings and delivery orders were made online due to Limited online visibility.
- Ineffective ad spend with minimal return on investment
Solution
- Develop a data-driven PPC plan to increase ad reach and conversions.
- Improved social media profiles and brand consistency
- Promoted influencer partnerships and user-generated content campaigns
- Monitored ad performance and optimised campaigns for ROI.
Website Impressions
129K
Rising from 49.K
New Users
4k
Increase from 209
Average Positioning
88.1
Improve from 25
Website Clicks Monthly
714
New High-Quality Backlinks Acquired
70%
Increase in Organic Revenue
330
Keywords in Top 3
636
Keywords in Top 10
We’re also experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as a tool for retention of customers.
Visual Results.
The ResultÂ
- Increased social media engagement by 90% in three months
- Online reservations and delivery orders increased by 70%.
- Optimised PPC campaigns increased ROI.
- Improved brand visibility making the restaurant a top choice in the area.
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