Automotive
Achieving Growth with Google Ads and SEO
Project Overview
One of our clients offers high-quality tires and wheels at affordable prices. They had problems with ads that didn't work well and weren't easy to see. We worked on improving their Google Ads campaigns and SEO plans so they wasted less money, gained better customers, and achieved long-term growth in paid and organic channels.
Project Highlights
- Optimized ad performance to reduce wasted budgets and improve efficiency.
- Lowered customer acquisition costs, making campaigns more profitable.
- Boosted organic visibility and keyword rankings to drive relevant traffic.
- Combined paid and organic strategies to maximize overall marketing performance.
Challenge
- Inefficient ad spending lowered ROAS and wasted budgets on low-impact keywords.
- High customer acquisition costs prevented the profitable scaling of campaigns.
- Limited organic visibility and poor keyword strategies reduced search rankings.
- Ads and content failed to attract high-intent customers, leading to poor engagement.
Solution
- Ad Optimization: Improved targeting, bidding strategies, and ad creatives to increase ROAS and lower CPA.
- Keyword Targeting: Integrated high-value keywords into ads and SEO to attract relevant traffic.
- Technical SEO Fixes: Addressed site health issues using SEMrush, improving speed and user experience.
- Data-Driven Adjustments: Continuously monitored performance and refined strategies for maximum impact.
Website Impressions
5.45M
Rising from 4.41M
New Users
141k
Increase from 77K
Average Positioning
14.7
Improve from 14.6
Website Clicks Monthly
2.3k
New High-Quality Backlinks Acquired
60%
Increase in Organic Revenue
892
Keywords in Top 3
2989
Keywords in Top 10
Google Ads (PPC)
Total Investment: $36.6K
WEBSITE CLICKS
144k
71.8% Increase In Website Clicks
IMPRESSIONS
3,558,836
90% Increase In Impressions
- 12 Campaigns
- 52 Ad Groups
- 500 Keywords
TOTAL LEADS
22,152
COST PER LEAD
$1.65/Lead
16.05% Cost Per Conversion
ROAS
Return On Advertising Spend
$758,875
(Lead Value=$250/lead approx.)
We’re also experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as a tool for retention of customers.
Visual Results.
The ResultÂ
- Improved ROAS and reduced CPA, increasing campaign profitability.
- Organic search traffic grew from 18.9K in Dec 2024 to 20.2K in Feb 2025 (+1.3K).
- Organic keywords expanded from 18.1K to 19.8K in the same period (+1.7K).
- Better ad targeting and improved SEO captured high-intent audiences, boosting conversions.
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Ready to work with a team that lives and breathes scaling profitably for your brand